If you want to treat yourself, or a loved one, to some festive indulgence, we’ve started rounding up the best expensive calendars as part of our luxury advent calendar 2023 guide In past years, Essie’s collaboration with Costco has not only fulfilled the wishes of beauty enthusiasts but has also added a touch of glamour to the holiday season. The calendar, often featuring Essie’s iconic nail polishes, along with other beauty surprises, has become a tradition many look forward to. The availability of such a prestigious beauty advent calendar at Costco has left an indelible mark, garnering a loyal following.

Last year we did a daily unboxing of some of the best beauty advent calendars, including the Liberty, White Company and Cult Beauty calendars. Gifting and Self-Care: The holiday season is a time for both giving and self-indulgence. The Essie Advent Calendar allows consumers to do both. It’s a versatile gift that can be given to a loved one to spread the holiday cheer, and it’s also a form of self-care. In a world where self-care has become increasingly important, the calendar provides a daily ritual of pampering that extends throughout the festive period. While Shafer’s children prefer chocolate Advent calendars, he believes that the top-performing beauty Advent calendars cater to a wide variety of shoppers and blend products across categories—cosmetics, skincare, and fragrance. "I like the one from Diptyque, which has a mix of scent and skincare,” he shares. Essie’s Marketing Dynamics: On the other side of the spectrum, Essie, a brand cherished for its nail care products and beauty innovations, is known for its subtle yet effective marketing dynamics. The brand excels in using hints and teasers to generate buzz around its products. Official statements from Essie regarding the calendar’s availability often take the form of cryptic social media posts, sneak peeks, and hints that tantalize consumers’ curiosity. This approach aligns seamlessly with the world of beauty, where the element of surprise and discovery is treasured.Membership-Driven Model: Costco’s membership-driven model provides a sense of exclusivity and belonging for its customers. This approach, coupled with its value-centric philosophy, has created a unique retail experience. For beauty enthusiasts, being a Costco member offers not just access to a plethora of beauty and cosmetic products but also the opportunity to explore and invest in quality products that align with their self-care routines. Holiday Season at Costco Inventory Management: Inventory management plays a significant role in the decision to carry specific products. Retailers must gauge the demand for a product and its inventory turnover rate. This data-driven approach is essential in ensuring that products are available at the right time and in the right quantities. Official Statements A History of Collaborations: Costco’s history of collaborations with reputable brands, including Essie, has been a pivotal factor in its successful venture into the beauty and cosmetics sphere. By partnering with well-established brands, Costco not only bolsters its credibility but also ensures that its members have access to a wide array of products that are vetted for quality and appeal.

The holiday season at Costco is a time of both tradition and transformation. It’s a period when this retail giant takes center stage in the lives of consumers, shaping the way they celebrate, shop, and experience the magic of the season. Understanding the significance of the holiday season for Costco and its product offerings requires a closer look at the intricate interplay of tradition, innovation, and consumer values. The Essie Advent Calendar is a manifestation of beauty tradition and anticipation. Each year, beauty aficionados eagerly await its release, much like a cherished annual event. This beloved calendar marks the countdown to the holiday season, providing a daily dose of beauty delights to those who appreciate the art of self-care. Value and Savings: While the products in the Essie Advent Calendar are premium, the calendar itself offers a sense of value and savings. Consumers get to experience a range of Essie products at a fraction of the cost of buying them individually. This is particularly appealing in a season where expenses tend to accumulate, and individuals are looking for ways to maximize value without compromising on quality.Star quality: An advent calendar is basically a festive ornament in your home for at least 12 days in December so I want to feature the ones that are beautiful and preferably reusable. To truly understand the anticipation surrounding the Essie Advent Calendar’s return to Costco, we must take a journey through its past availability. The calendar made its debut at Costco several years ago, much to the delight of members seeking premium beauty experiences at exceptional value. Consumer expectations surrounding the Essie Advent Calendar are akin to the excited hush that falls over a theater audience just before the curtains rise. It’s a combination of anticipation, curiosity, and an inherent desire for a holiday experience that’s not just limited to the festivities themselves but extends to the preparation and countdown. Here, we delve into the heart of why consumers are so fervently interested in the Essie Advent Calendar. Another great luxury comes in the form of opening a shiny little new gift, everyday. So, to invoke the most joy possible, we recommend combining the two wins of fresh nail polish and opening presents. Enter: the best nail polish advent calendars of 2022. They are a fun reminder to slow down and make time for yourself, especially as the holiday season rolls around. Ripping open a little nail gift each day is worth it when you catch a glimpse of your gorgeous new mani created from all the products in the calendar. Nail polish advent calendars might just be one of the best beauty gift sets you can score around the holidays. (Trust us, we’ve done the research.)