The word Sanrio comes from the Spanish words " san" (a shortened form of " santo"—"saint", "saintly", "sacred"—used in giving saints' names) and " río"("river"). Tsuji himself), My Melody, Keroppi, Tuxedosam, Badtz-Maru, U*SA*HA*NA, Pochacco, Chococat, and Cinnamoroll. Sanrio is best known for its flagship character, Hello Kitty, who has become a pop culture icon and has appeared on everything from school supplies to apparel and even amusement park rides. Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, LittleTwinStars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi. Tsuji hired his own designers to create characters for Sanrio, so as to not have to pay outside royalty fees.

Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple. Sanrio's American subsidiary that produces most of the merchandise found in franchise boutiques, has its office in South San Francisco, California. Sanrio was started by Shintaro Tsuji as the Yamanashi Silk Company in 1960, using 1 million yen in capital.Whether you're a collector or have a favourite character, we have all kinds of items to make your space super cute. After "A Journey Through Fairyland", Sanrio switched gears and started doing short films, OAVs, and TV shows based on their characters (Hello Kitty, etc.

Sanrio Digital produces and publishes digital content based on Sanrio intellectual property assets like Hello Kitty, My Melody, Badtz Maru and many others. In June 2020, it was announced that the company's founder and President, Shintaro Tsuji would step down from the role and hand control of the company to his grandson, Tomokuni Tsuji. In 2006, Sanrio launched Sanrio Digital together with Typhoon Games to expand to the Internet, online games, and mobile services. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages.

Sanrio ® is the global lifestyle brand best known for Hello Kitty ® who was created in 1974, and home to many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-maru™ and Keroppi™.

Sanrio (サンリオ) is a well-known Japanese company that creates adorable and iconic characters, including Hello Kitty, My Melody, and Gudetama. Sanrio hosts two theme parks in Japan, Sanrio Puroland in Tama, Tokyo, and Harmonyland [32] [33] in Hiji, Ōita, Kyūshū.Men characters, which includes the subsidiary Mr Men Films Ltd, taking over Chorion's THOIP company.